How-to set up Goals to track your LeadPlayer video
I Love LeadPlayer! (Disclamer: I am not an affiliate. I am simply a happy customer of both LeadPlayer and LeadPages) It is not only a great tool to build your e-mail list, but it also comes with pre-integrated Google Analytics tracking.
This tracking code generates events (Play, Load, OptIn-Submit, etc) in your Google Analytics account to know how effective your videos are. Since you can set-up goals using events, tracking your e-mail submit coming from your LeadPlayer videos take less than 3 minutes.
Watch this video to know how to to it
Here is the text version, for those who don’t want to hear my sweat – I really need some sleep – voice.
Step 1: Inside your LeadPlayer Account, go to Player Option and select “Google Analytics Events : Enable”.
Step 2: Inside Google Analytics : Make sure you see LeadPlayer Video events ( Content -> Events -> Top Events) including the Event Action OptIn-Submit.
Step 3 : Set an event goal (under Admin tab -> your profile name-> Goal) using the following coding
Category that is equal to : LeadPlayer Videos Action that is equal to : OptIn-Submit
Step 4 : Enter the value of your e-mail subscriber or enter 1 if you don’t know how much a subscriber is worth yet. Click Save.
Step 5 : Let people subscribe to your list and analyse them by using your favorite goal report.