How-to use Google URL Builder

Traffic source is one of the most important information for your business.

Watch this video to learn how-to use the Google URL Builder.

 

How-to fill it

Not all fields are mandatory.  The only one you should use are

Campaign Source : E.g. subscriber_list

Campaign Medium : E.g. email

Campaign Name: email_3

Keep it simple

Choosing the right naming convention if you don’t want to create a mess in your Google account.  So Medium is pretty straightforward – email, facebook, twitter, etc. Campaign Source is typically the family of campaign names.  In my case I use myList to identify traffic coming from my main e-mail list.  Finally, Campaign name is the e-mail message that people got.

It’s an extra step, but you will be happy to know what was the conversion rate out and income generated with each e-mail you sent to your list.

The following two tabs change content below.

Marcos D'Urbano

Owner at Simple Analytics
During the past 10 years doing analytics and completing an MSc in Business Intelligence, I realized that very simple techniques can have a huge impact on our results and your bottom line. I created Simple Analytics because I do love analytics and firmly believe that complex things can be explained in a simple way. I teach and coach busy online entrepreneurs on how to use analytics to keep their business on track.