How-to use Google URL Builder
Traffic source is one of the most important information for your business.
Watch this video to learn how-to use the Google URL Builder.
How-to fill it
Not all fields are mandatory. The only one you should use are
Campaign Source : E.g. subscriber_list
Campaign Medium : E.g. email
Campaign Name: email_3
Keep it simple
Choosing the right naming convention if you don’t want to create a mess in your Google account. So Medium is pretty straightforward – email, facebook, twitter, etc. Campaign Source is typically the family of campaign names. In my case I use myList to identify traffic coming from my main e-mail list. Finally, Campaign name is the e-mail message that people got.
It’s an extra step, but you will be happy to know what was the conversion rate out and income generated with each e-mail you sent to your list.
Latest posts by Marcos D'Urbano (see all)
- Why you should use advanced segments in Google Analytics - March 22, 2016
- Finding SEO opportunities with Google Analytics - November 26, 2014
- How to Track Goal with Google Analytics - January 23, 2014